Business Development Blog

In her recent post to LinkedIn Answers, Yvonne Keijzers asked the following question:

In which way does LinkedIn help you?

Here is my response:

LinkedIn helps me connect with resources I never knew I had.

I teach a program on network development and LinkedIn is rapidly evolving as a topic of supreme importance.

Imagine this - in the real world you know X number of people. Your relationship with the majority of them is fairly casual. Even with the few people that you know well, there is a fair amount about them which you will never know unless it becomes the topic of a conversation; or you may discover things about them accidentally or in passing.

With LinkedIn, I have been able to look into the networks of the people that I know well and begin to have conversations with them that have led to significant new relationships, business, information sources, business intelligence, etc. Not only do I get know the people in my network much more deeply, but I get to continually expand my network and thus my value to my clients, my friends, and the group of people that I am looking to serve.

I've got a link to my blog where I posted a video on the power of a network and more deeply network development. Funny and very easy to understand. Check it out.

LinkedIn and social networking 2.0 in general, have bridged the gap between my father's advice that "in your lifetime you'll be able to count the number of true friends on one hand" and my mentor's admonition that "you live in the middle of an enormous network of resources and relationships" and have allowed me to tap into and leverage both.

Great question and thanks for asking!

Raymond Chip Lambert
Network 2 Networth

Deep Business Development

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