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BUSINESS DEVELOPMENT

It's part sales, part marketing, part branding, part market research and development.

But most of all, it's an art whose masters have made millions.

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What is a social network ? Shouldn't it be based on trusted and known relationships?

Asked by Akim Sissaoui in Linkedin Answers

Akim, I appreciate the question and enjoy looking at the responses.

From my POV we all live in the middle of an enormous network: friends, family, colleagues, customers, prospects, interest groups - etc.

I view "social network" kind of like a tag - that is it is a way of sorting through the enormity of what we are confronted with each day.

Under the "social network" tag we could have thousands of sub-tags that allow us to further segregate the types of relationships that happen in our "social network". I agree that it is useful to have a sub-tag of "trusted" and "known". This allows us to accomplish some of the things we are already conditioned to use these sub-tags for.

As far a LinkedIn goes, it is a tool to help us capture our network and see into it in a way that has never been before. We can see the INTERRELATIONSHIP between network connections. And we can discover pathways though our "trusted" and "known" contacts to get access to those relationships and resources that we need to get where we want to go.

We can also be that pathway for the people in our networks.

It takes an order of magnitude jump to be able to see this. But I feel it is what is unleashing the individual from their own "blindness" to what networks really have to offer.

Linkedin is a tool. Nothing more, nothing less. The real power is understanding your network and putting it to work for you - and being willing to do the same for those key people in your networks.

Raymond Chip Lambert
Network 2 Networth

Deep Business Development

 

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