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It's part sales, part marketing, part branding, part market research and development.

But most of all, it's an art whose masters have made millions.

Join me as we explore this conversation

Using LinkedIn to Make Money - Our LinkedIn 301 Webinar is Released

We just released our LinkedIn 301 Webinar - Business Development on LinkedIn - Using LinkedIn to Make More Money.

If you haven't done one of the webinars, I suggest you start with the 101 and work your way up - we don't cover any info in 201 that's covered in 101 and the same applies for the 301.  If you don't have the fundamentals down, the 301 won't make sense.

In a nutshell, we apply some of the foundation pieces that I train in the Business Development Intensive to the LinkedIn system and that seems to unlock the true value of the tool.

I've got clients that are applying what they learned and beginning to see some impressive results.  If you want to hear more, give me a call 602-635-4541.

I'd include the text here, but I'd rather have you click the link if you are interested.

I trust that you will have a profitable day

Raymond Chip Lambert
Network 2 Networth
Your Outsourced Business Development Training Partner

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What's Your Biggest Asset? Is it leveraged?

When I begin an engagement, I ask this question to all of my clients and invariably they come up with answers like: my building; my client list; my equipment; my Accounts Receivable.

I've been reminded of the real answer repeatedly over the last few weeks.

If you look from a macro perspective - YOUR NETWORK is your largest asset.

And not just in an abstract way.

It's the relationships that are right there in front of your face that make the difference.

With the shift in my business, I've begun to re-audit and build out my network.

I'm seeing my connections and relationships in a completely new light - given my new perspective.

And the conversations I've been having are helping me re-write my website, redesign my messaging, tap into new resources, and frankly, reconnect with people that it's been too long since I have talked with.

I'm clear I have some work to do to re-establish some relationships and maybe even clean up some messes I didn't realize I'd made.

But that's the beauty of it all.

Even if I have to eat crow.

I'll be revising the text and purpose of my website over the next few weeks.

Please check in and let me know what you think.  Your feedback is appreciated and welcomed!

Raymond Chip Lambert
Network 2 Networth
Your Outsourced Business Development Training Partner


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In The News . . .

I spoke at a social media presentation last week.

The Arizona Republic wrote an article.

Take a look!

Moving Beyond Small Time Clever

I had a great conversation with the CEO of the Scottsdale Chamber of Commerce, Rick Kidder, last week about the shift that has been going on inside my business over the last year and I asked him what he thought about the name of my company - Network 2 Networth.  What he said was a a kind of confirmation for me.  A reinforcement of what I knew on some level - but couldn't quite put into words.  He said that it struck him as "small time clever."

Now some people may think that statement is a bit straightforward - but given the history of my company and product offering, it brought something into relief for me.  I desperately need to re-brand myself and what I'm offering.

A bit of history - Along with a fantastic group of folks, including Betsy McGrew, Joel Bez, Butch Leiber, and many more, I presided over the growth of one of the largest chapters of BNI in the world - The Biltmore Power Chapter.  At one point we had over 80 members and were passing record amounts of referrals.  I learned quite a bit about network building and relationship building.

Through that association, Betsy McGrew introduced me to the Certified Networker Program, offered by the Referral Institute, and I quickly became a licensed trainer for the Program. Over the course of 3 years we trained over 300 students - at the time the largest number by far - and produced some fantastic results with people.

But a few things bothered me.

One - the material was largely a rehash of Dr Ivan Misner's written material.  A way to repackage his books.  It wasn't done in a way that people could systematically apply the material.

Two - there was a lot missing.  Being a business coach and having worked with people in the implementation of their client development strategies, the material was surface and didn't really address the subtext that people deal with as they learn new skill sets.

So, staying true to my license, I delivered the material as presented and added the missing elements.  The results were incredible.

Then in March 2007, I parted ways with the Referral Institute.

I pulled back, looked back over the previous three years and took my own coaching.  I applied the 80/20 rule and looked at the students who had the most success with what we taught.  And an amazing thing happened  - a clear profile emerged.  And a clear set of things that they consistently asked me for and asked for coaching around.  My perfect client was almost never a run-of-the-mill BNI participant.  They were often advanced in their career and had a completely different set of issues than a typical BNI type business.

So I drew up a new curriculum, brought in a fantastic collaborator, and created our Business Development Intensive.

We've had over 70 students through the program in the last 12 months and the results have been off the charts.

So now to the crux of the issue.

Shortly  after meeting with Rick, I attended the CEO Advantage program (also through the Scottsdale Chamber) and presented my dilemma to the group - I feel caught between old branding and new - and old perception of what we

delivered and the  new reality.

So over the next few months, I am going to be asking for input from the current course participants, and talking to the old course participants and sharing what is happening.

And if you are a reader of this blog - I'd love to hear from you.  What issues have you dealt with in regards to re-branding and re-messaging when you've gone through a shift in your company?

Raymond Chip Lambert
Network 2 Networth
Your Outsourced Business Development Training Partner

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